Restating Problems
For my latest assignment; I have been given the task of redesigning the information booklet, which was handed out to new students. This assignment can cause many problems due to the fact it has to have a certain amount of information included. It also has to reach a very wide target audience, catering to people of all ages, genders, races and nationalities.
So for the first way of restating the problem, I have thought about playing around with different types of media. For example instead of having a leaflet packed with information, I could develop a mobile phone app. This would be a more modern approach and aimed towards a younger audience. The information would be clear and understand, it also would work in context with the phone. However this would not be suitable for people whose mobile phones can’t access apps. Another way I could approach this problem is by designing a different type of leaflet. For example the leaflet could invite action, by popping up or cutting and folding to make a different shape. This idea would reach a wider audience but might not seem very interesting and using modern media to its advantage.
The next time I encounter a problem with my work, I’m going to try and approach it from different angles. For example looking at it from the target audience’s point of view. This way I can come up with as many solutions as possible and then pick the best one.
Developing Ideational Fluency
As a graphic designer, it is very important to be spontaneous and be able to come up with fresh ideas. This way the mind is always working and you don’t always go with your first idea. By coming up with many ideas this shows you have looked at all the possible avenues; taking in target audience, use of media and the context. One way which you can do this is by using mind maps. Mind maps allow us to look at all the possible strands of our first idea. We can also visually see how some of our thought link up or are similar to one another. Mind mapping is also good if you can spontaneously come up with ideas which link to your first idea.
